3 Easy steps to marketing your organisation locally

With significant changes in the way Health and Community Services are being delivered, it is important to find ways to be found in local communities.

Not only do you need to be found by people that need your services, the expectations of people who access services are increasingly focused on integrated care – Your staff will need to be able to find other appropriate services.

1. Update your Listings

• Visitors to My Community Directory and My Community Diary are viewing hundreds of thousands of pages a month (over 3 million pages a year). Check the quality of your listings. The better quality listings are getting more referrals.
  • TIP - Check your short description to make sure that people know exactly what you do.
  • TIP - use words that a family member would use when looking for the service you provide. In the long descrption, you can add as much information as you would like to. Remember that simple easy to understand information will always be looked at more regularly.
  • TIP - Check your information and update it often. 
  • TIP - Remember to update other directories too… This is time-consuming but will help you get your message out. Remember that if the council uses My Community Directory your information is automatically updated.

2. Use Membership features to promote your services and activities

• Upgrade to Team & Network Member level
  • TIP - Your logo appears as a partner on the front page where people are looking for help
  • TIP - As Team and next work members you can promote events on the front page.
• Use Membership features (Service and Event Adverting)

3. Use Membership features to Understand the Demand in your area

• Find out what people are looking for in your council area (Network Membership) and target your services.
  • TIP - update your listing to reflect the services you are providing.
• Service advertising provides significant benefits to being found more often – Consider which ones are right for your organisation
  • TIP - Join our webinars

 

Service Advertising

Service Advertising has been designed to assist members to advertise their services.

		Basic	Team	Network
Directory Listing	List for free	Included	Included	Included
Localised Promotion	Promote a cause or event being held in a local community in the local directory		Included	Included
Knowledge Marketing	Become identified with your core service. Be recognised as a leader in the sector by creating information brochures promoted through My Community Directory		(plus fee)	included
Placed based Marketing	Promote your organisation by sponsoring a local directory			(plus fee)
Regional Service Information	PDF of Regional Service footprint		(plus fee)	(plus fee) (1 included if more than 5 sites)
Google Ad Words Promotion	Buy brand awareness of your organisation taking advantage of our website’s Google reputation			(plus fee)

 

­Event Advertising (My Community Diary)

Event Advertising has been designed to assist members to advertise their events.

		Basic	Team	Network
Diary Listing	List for free - Community Events - Training - Clubs and Groups - Interagency	included	included	included
Dairy Promotion (planned mid-2017)	Promote your events in My Community Diary as “featured”		(plus fee)	(plus fee)